"Created by Tribal DDB and Stink Digital, this new interactive campaign promotes Philips�� latest entrant into the television market, the CINEMA 21:9. Since the television��s 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywood��s best. Director Adam Berg responded with an idea for an epic ��frozen moment�� cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.
This epic film is the centrepiece of the interactive experience. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Tribal briefed Berg on an endless loop. Visitors to the microsite therefore have the option to ��spin�� through the film��s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project��s biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsite��s loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. " Via likecool
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